Candy and Confectionery

Bartelt packaging systems are trusted across a wide range of candy and confectionery applications, including:

• Gummies and fruit chews
• Hard candies and candy mixes
• Chocolate products and chocolate-covered treats
• Mints and breath fresheners
• Gum balls and peanut butter cups
• Seasonal confectionery assortments
• Pre-wrapped candies and mixes
• Premium and specialty confections

Gummies remain one of the fastest-growing segments within the confectionery market, with many brands adopting flexible pouch formats to improve shelf presence, consumer convenience, and production efficiency. Seasonal and promotional products also continue to drive demand for packaging solutions capable of supporting quick product and format changeovers.

Packaging plays a critical role in how confectionery products are merchandised, protected, and experienced by consumers. As brands continue to focus on convenience, freshness, and shelf differentiation, stand-up pouch formats have become increasingly popular throughout the candy market.

In many applications, finished pouches are also packaged into cartons for retail-ready displays, multipacks, club-store offerings, and promotional programs, making both primary and secondary packaging important considerations in overall package design.

Most Common Packaging Formats

• Resealable zipper pouches help preserve freshness while offering consumers added convenience and portion control. They are commonly used for gummies, chocolates, candy mixes, and share-size products.
• Doy stand-up pouches provide excellent shelf presence and are widely used across confectionery categories. Their ability to stand upright creates strong visual impact while supporting efficient retail merchandising.
• Delta Pack stand-up pouches offer a distinctive package profile that enhances brand differentiation while maintaining excellent package stability and consumer appeal.

As brands continue to invest in premium packaging and consumer convenience, stand-up pouch formats are increasingly becoming the preferred choice for both everyday and specialty confectionery products.

Key Industry Trends

• Migration from Rigid to Flexible Packaging: Brands are increasingly adopting flexible formats to reduce material usage, lower costs, and improve shelf appeal.
• Premiumization: Consumers increasingly associate package appearance with product quality, driving demand for premium pouch formats, enhanced shelf presentation, and high-quality retail packaging solutions such as cartons and multipack formats.
• Convenience & Resealability: Consumers increasingly prefer packaging that supports portion control and can be opened and resealed multiple times.
• Growth of Stand‑Up Packaging: More stand‑up bags are entering the confectionery market than ever before, particularly for gummies and chocolate.
• Sustainability Initiatives: Manufacturers are actively exploring recyclable and reduced-material packaging solutions while maintaining package integrity and performance.
• Product Variety & Seasonal Offerings: Growing SKU counts and seasonal product launches require packaging equipment capable of supporting frequent changeovers and production flexibility. Many seasonal and promotional products also require secondary cartoning for gift packs, assortment packs, and special retail displays.

Common Packaging Challenges

• Sticky products and product buildup
• Product breakage and package integrity concerns
• Maintaining fill accuracy and consistency
• Running sustainable and recyclable packaging materials
• Sanitation requirements for sugar-based products
• Managing multiple SKUs and seasonal production runs
• Maintaining reliable seal quality across varying materials

Bartelt systems are engineered to address these challenges through precision pouch handling, dependable sealing performance, flexible machine configurations, and operator-friendly designs.

Candy and confectionery manufacturers choose Bartelt because of our ability to combine package quality, operational flexibility, and long-term reliability.

What Sets Bartelt Apart

• Exceptional Package Quality: Designed to produce attractive, high-quality pouches that enhance shelf presence and brand perception.
• Magnetic Linear Technology: The MAG Series utilizes advanced magnetic linear motion technology to deliver precise pouch handling, exceptional repeatability, and simplified format changes. This innovative design helps manufacturers maximize efficiency while maintaining consistent package quality.
• Flexible & Future-Ready Designs: Supports multiple pouch formats, product sizes, and packaging requirements on a single platform.
• Efficient Changeovers: Quick format transitions help manufacturers respond to seasonal demand, new product launches, and expanding SKU portfolios.
• Reliability & Performance: Built for consistent production and long-term operation in demanding manufacturing environments.
• Service & Long-Term Partnership: Comprehensive aftermarket support, technical expertise, and responsive service help maximize equipment performance throughout its lifecycle.
• Complete Packaging Solutions: From high-quality pouch production to secondary cartoning, Bartelt helps confectionery manufacturers streamline packaging operations through integrated solutions designed around their unique products, packaging requirements, and production goals. Whether producing stand-up pouches for retail shelves or packaging finished products into cartons for club stores, variety packs, or promotional programs, Bartelt delivers a coordinated approach that simplifies implementation and supports long-term growth.